The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business
Contributor(s): Pearson, Timothy R
EAN: 9780071788229
Publisher: McGraw-Hill
Binding: Paperback
Pub Date: July 25, 2011
Available to order – 2 weeks
R159
Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing--and bring your company's marketing into the twenty-first century.
Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn't be further from the truth.
From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today's post-Great Recession business landscape.
Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. "The Old Rules of Marketing Are Dead" has what you need to reinvent your products, your services--and your future.
Malcolm Gladwell: Collected, the Definitive Editions: The Tipping Point/Blink/Outliers
Contributor(s): Gladwell, Malcolm
EAN: 9780316123099
Publisher: Little Brown and Company
Binding: Boxed Set
Pub Date: November 01, 2011
Available to order – 2 weeks
R699
In the past decade, Gladwell has written three books that have radically changed the understanding of the world. Now, his landmark investigations are collected together for the first time. Beautifully repackaged and redesigned, "Malcolm Gladwell: Collected" is a perfect treasury of prose and provocation for fans old and new.
The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy
Contributor(s): Gordon, Jon
EAN: 9780470100288
Publisher: John Wiley & Sons
Binding: Hardcover
Pub Date: January 01, 2007
Available to order – 2 weeks
R168
"The Energy Bus," an international best seller by Jon Gordon, takes readers on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment - at work and at home. Jon infuses this engaging story with keen insights as he provides a powerful roadmap to overcome adversity and bring out the best in yourself and your team. When you get on "The Energy Bus" you'll enjoy the ride of your life!
This Time Is Different: Eight Centuries of Financial Folly
Contributor(s): Reinhart, Carmen M
EAN: 9780691152646
Publisher: Princeton University Press
Binding: Paperback
Pub Date: September 07, 2011
Available to order – 2 weeks
R176
Throughout history, rich and poor countries alike have been lending, borrowing, crashing--and recovering--their way through an extraordinary range of financial crises. Each time, the experts have chimed, "this time is different"--claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff definitively prove them wrong. Covering sixty-six countries across five continents, "This Time Is Different" presents a comprehensive look at the varieties of financial crises, and guides us through eight astonishing centuries of government defaults, banking panics, and inflationary spikes--from medieval currency debasements to today's subprime catastrophe. Carmen Reinhart and Kenneth Rogoff, leading economists whose work has been influential in the policy debate concerning the current financial crisis, provocatively argue that financial combustions are universal rites of passage for emerging and established market nations. The authors draw important lessons from history to show us how much--or how little--we have learned.
Start Something That Matters
Contributor(s): Mycoskie, Blake
EAN: 9781400069187
Publisher: Spiegel & Grau
Binding: Hardcover
Pub Date: September 06, 2011
Available to order – 2 weeks
R189
Love your work, work for what you love, and change the world--all at the same time.
What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don't have to choose--and that you'll find more success if you don't. That's the breakthrough message of TOMS' One for One movement. You don't have to be rich to give back and you don't have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once--"right now."
Grand Pursuit: The Story of Economic Genius
Contributor(s): Nasar, Sylvia
EAN: 9780684872988
Publisher: Simon & Schuster
Binding: Hardcover
Pub Date: September 13, 2011
Available to order – 2 weeks
R312
In a sweeping narrative, the author of the megabestseller "A Beautiful Mind "takes us on a journey through modern history with the men and women who changed the lives of every single person on the planet. It's the epic story of the making of modern economics, and of how economics rescued mankind from squalor and deprivation by placing its material fate in its own hands rather than in Fate.
Nasar's account begins with Charles Dickens and Henry Mayhew observing and publishing the condition of the poor majority in mid-nineteenth-century London, the richest and most glittering place in the world. This was a new pursuit. She describes the often heroic efforts of Marx, Engels, Alfred Marshall, Beatrice and Sydney Webb, and the American Irving Fisher to put those insights into action--with revolutionary consequences for the world.
Quitter: Closing the Gap Between Your Day Job & Your Dream Job
Contributor(s): Acuff, Jon
EAN: 9780982986271
Publisher: Lampo Press
Binding: Hardcover
Pub Date: May 10, 2011
Available to order – 2 weeks
R189
Have you ever felt caught between the tension of a day job and a dream job? That gap between what you have to do and what you’d love to do? Jon Acuff used to be a Serial Quitter. He had eight jobs in eight years, constantly hoping the next one will be different. From writing advertising for The Home Depot, to branding for companies like Bose and Staples, he s no stranger to the cubicle. This book is the result of that 12-year adventure in closing the gap between a day job and a dream job.
