The Old Rules of Marketing Are Dead

The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business  
Contributor(s):         Pearson, Timothy R
EAN: 9780071788229                 
Publisher: McGraw-Hill      
Binding: Paperback
Pub Date: July 25, 2011
Available to order – 2 weeks
R159

Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing--and bring your company's marketing into the twenty-first century.

Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn't be further from the truth.

From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today's post-Great Recession business landscape.

Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. "The Old Rules of Marketing Are Dead" has what you need to reinvent your products, your services--and your future.