Moneyball: The Art of Winning an Unfair Game
Contributor(s): Lewis, Michael
EAN: 9780393324815
Publisher: W. W. Norton & Company
Binding: Paperback
Pub Date: March 17, 2004
Available to order – 2 weeks
R136
Following the low-budget Oakland Athletics, their larger-than-life general manager, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Lewis has written not only "the single most influential baseball book ever" (Rob Neyer, "Slate") but also what "may be the best book ever written on business" ("Weekly Standard").
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Contributor(s): Lindstrom, Martin
EAN: 9780385531733
Publisher: Crown Business
Binding: Hardcover
Pub Date: September 20, 2011
Available to order – 2 weeks
R219
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. "
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Thinking, Fast and Slow
Contributor(s): Kahneman, Daniel
EAN: 9780374275631
Publisher: Farrar Straus Giroux
Binding: Hardcover
Pub Date: October 25, 2011
Available to order – 2 weeks
R269
Two systems drive the way humans think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on peoples' thoughts and choices.
‘In this amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind.’ - Steven D. Levitt (author of Freakonomics)
Contributor(s): Ferrante, Louis
EAN: 9781591843986
Publisher: Portfolio
Binding: Hardcover
Pub Date: June 02, 2011
Available to order – 2 weeks
R219
A veteran mobster who walked away from "The Life" with his head held high offers road-tested life lessons that served him well inside and outside La Cosa Nostra.
Some Mafia dons have their heads blown off. Others live long enough to expire peacefully in their own beds. In either event, Ferrante—who left prison behind eight years ago to become a well-respected author—insists that today's CEOs, middle managers and employees would do well to learn a thing or two from their counterparts in the underworld. Building his case in concise, economical prose, Ferrante draws on an extensive knowledge of world events, mob lore and personal experience to deliver an engrossing sophomore effort that reads like a rousing memoir, meditation on world history and Mafia exposé all in one. Who would have thought that George Washington had so much in common with Lucky Luciano, the "Founding Father" of the American mob, or that there was something good to be said for "Scarface" Al Capone? In eschewing mob violence, Ferrante has nonetheless retained an appreciation for the way the mob operates as a successful business enterprise. When it works, Ferrante writes, it's a blueprint for the way businesses in the "legit" world ought to operate. And when it doesn't, it's a sobering cautionary tale for every over-reaching CEO, power-hungry middle manager and clueless employee.
Punctuated with the dark humor you'd expect from a graduate of the streets, a thoughtful treatise with implications far outside the boardroom.
Warren Buffett Invests Like a Girl: And Why You Should, Too
Contributor(s): Lofton, Louann
EAN: 9780061567551
Publisher: HarperBusiness
Binding: Hardcover
Pub Date: June 21, 2011
Available to order – 2 weeks
R196
Investing isn't a man's world anymore--and this book shows why that's a good thing for individual portfolios, Wall Street, and the world's financial system.
The Accidental Creative: How to Be Brilliant at a Moment's Notice
Contributor(s): Henry, Todd
EAN: 9781591844013
Publisher: Portfolio
Binding: Hardcover
Pub Date: July 07, 2011
Available to order – 2 weeks
R196
Have better ideas, faster, without the stress and burnout. Business creativity expert Henry explains how to establish effective practices that unleash one's creative potential.
Contributor(s): Bacon, Terry R
EAN: 9780814417324
Publisher: AMACOM/American Management Association
Binding: Hardcover
Pub Date: July 15, 2011
Available to order – 2 weeks
R196
Virtually every human interaction involves some element of influence. We seek to influence others whenever we want someone to agree with us, take a particular action, share our point of view, accept our perspective, or behave differently. Our success in business, and in life, depends on our ability to get others to follow our lead, join our cause, feel our excitement, or buy our products and services. Is influence a natural ability with which some lucky people are born? Is it something available only to those invested with official authority over others? Or can it be mastered and exerted by anyone? "Elements of Influence" reveals how you can hone and develop your own ability to influence others, giving you the tools and information you need to do so ethically and in any situation.
