Grand Pursuit: The Story of Economic Genius
Contributor(s): Nasar, Sylvia
EAN: 9780684872988
Publisher: Simon & Schuster
Binding: Hardcover
Pub Date: September 13, 2011
Available to order – 2 weeks
R312
In a sweeping narrative, the author of the megabestseller "A Beautiful Mind "takes us on a journey through modern history with the men and women who changed the lives of every single person on the planet. It's the epic story of the making of modern economics, and of how economics rescued mankind from squalor and deprivation by placing its material fate in its own hands rather than in Fate.
Nasar's account begins with Charles Dickens and Henry Mayhew observing and publishing the condition of the poor majority in mid-nineteenth-century London, the richest and most glittering place in the world. This was a new pursuit. She describes the often heroic efforts of Marx, Engels, Alfred Marshall, Beatrice and Sydney Webb, and the American Irving Fisher to put those insights into action--with revolutionary consequences for the world.
Quitter: Closing the Gap Between Your Day Job & Your Dream Job
Contributor(s): Acuff, Jon
EAN: 9780982986271
Publisher: Lampo Press
Binding: Hardcover
Pub Date: May 10, 2011
Available to order – 2 weeks
R189
Have you ever felt caught between the tension of a day job and a dream job? That gap between what you have to do and what you’d love to do? Jon Acuff used to be a Serial Quitter. He had eight jobs in eight years, constantly hoping the next one will be different. From writing advertising for The Home Depot, to branding for companies like Bose and Staples, he s no stranger to the cubicle. This book is the result of that 12-year adventure in closing the gap between a day job and a dream job.
Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don't
Contributor(s): Trump, Donald J
EAN: 9781612680958
Publisher: Plata Publishing
Binding: Hardcover
Pub Date: October 04, 2011
Available to order – 2 weeks
R219
Two entrepreneurial icons share experiences and insights into creating and building successful businesses. Through their real-life stories of success, failure, perseverance, and purpose, readers will discover how they do it and whether or not they have what it takes to drive their own entrepreneurial success.
The Quest: Energy, Security, and the Remaking of the Modern World
Contributor(s): Yergin, Daniel
EAN: 9781594202834
Publisher: Penguin Press
Binding: Hardcover
Pub Date: September 20, 2011
Available to order – 2 weeks
R339
"Mr Yergin's previous book, "The Prize", a history of the global oil industry, had the advantage of an epic tale and wondrous timing... "The Quest", as its more open-ended title suggests, is a broader and more ambitious endeavour... "The Quest "is a masterly piece of work and, as a comprehensive guide to the world's great energy needs and dilemmas, it will be hard to beat."
--THE ECONOMIST
Moneyball: The Art of Winning an Unfair Game
Contributor(s): Lewis, Michael
EAN: 9780393324815
Publisher: W. W. Norton & Company
Binding: Paperback
Pub Date: March 17, 2004
Available to order – 2 weeks
R136
Following the low-budget Oakland Athletics, their larger-than-life general manager, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Lewis has written not only "the single most influential baseball book ever" (Rob Neyer, "Slate") but also what "may be the best book ever written on business" ("Weekly Standard").
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Contributor(s): Lindstrom, Martin
EAN: 9780385531733
Publisher: Crown Business
Binding: Hardcover
Pub Date: September 20, 2011
Available to order – 2 weeks
R219
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. "
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Thinking, Fast and Slow
Contributor(s): Kahneman, Daniel
EAN: 9780374275631
Publisher: Farrar Straus Giroux
Binding: Hardcover
Pub Date: October 25, 2011
Available to order – 2 weeks
R269
Two systems drive the way humans think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on peoples' thoughts and choices.
‘In this amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind.’ - Steven D. Levitt (author of Freakonomics)
