Permission Marketing: Turning Strangers Into Friends and Friends Into Customers (1ST ed.)
Contributor(s): Godin, Seth
EAN: 9780684856360
Publisher: Simon & Schuster
Binding: Hardcover
Pub Date: May 06, 1999
Available to order – 2 weeks
R168
Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch so that consumers winningly accept it. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
Contributor(s): Godin, Seth
EAN: 9780684856360
Publisher: Simon & Schuster
Binding: Hardcover
Pub Date: May 06, 1999
Available to order – 2 weeks
R168
Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch so that consumers winningly accept it. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
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