Friday, April 15, 2011

The Social Animal

The Social Animal: The Hidden Sources of Love, Character, and Achievement  
Contributor(s):         Brooks, David
EAN: 9781400067602             
Publisher: Random House    
Binding: Hardcover
Pub Date: March 08, 2011
Available to order – 2 weeks
R212

This is the story of how success happens. Drawing on a wealth of current research from numerous disciplines, Brooks explores the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility. "The Social Animal" is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

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